Christian Ministry Tracks TV Profiteers (from Focus on the Family)

The Dallas-based Trinity Foundation, which was founded in 1972 by Ole Anthony, continues to monitor television evangelists that exploit viewers who are in desperate situations. “Sixty percent of the donor pool for televangelists comes from elderly women,” says Anthony. “Thirty-five percent are what we call a desperation pool — they’ve tried everything else. Their son is dying of AIDS, or they have cancer.”

Anthony believes that television has exposed a side of the American church that he sees as paganism. “The church should be shocked by the televangelists’ blatant parade of pagan ideas and their “gimme gospel of greed.” The church should be ashamed for allowing a $2.5 billion business to prey on the elderly, the poor and the desperate and do it in the name of God. I’m calling this paganism because, if you take the cross out of Christianity, nothing is left but paganism,” said Anthony in a speech presented at the Philadelphia Conference on Cults and the Occult and the Word Faith Movement.

Along with its investigations of televangelists, the watchdog organization also operates The Dallas Project for the Homeless, publishes the religious satire magazine, The Wittenburg Door, and sponsors several nondenominational home church groups. The foundation also sponsors and staffs a nationwide toll-free help line (1-800-229-VICTIM) for people who believe they or a loved one has been victimized by a televangelist.

For further information about the Trinity Foundation, go to