Does your church use 1-ply or 2-ply toilet paper? The soft stuff, or the “John Wayne” toilet paper – the stuff that is rough, tough, and doesn’t take crap from anyone? While it seems like something small, I think things like toilet paper make a difference when somebody new visits your church. The cost difference for most churches between the soft as sandpaper TP and the good stuff is very small. And keep your women’s bathrooms amazingly clean. It will make a difference.

Another thought is that if you operate a store that caters mainly to women who spend more than 5 minutes in your store, then you need a seating area for men, and possibly a play area for kids. It doesn’t have to be something big, just something functional. Every minute that a man can sit allows a woman to shop longer. Every minute a mom can shop without distraction with kids playing nearby allows that woman to shop longer. Studies show that the longer a person is in a store, the more likely they are to buy something, and the more money will spend on average. If you aren’t doing these things, you are letting money walk out the door. And if you want to really make the shopping experience great for men, put a nice flat screen TV in the seating area, and tune it to ESPN or whatever game may be on. Most (not all) men will gladly “shop” in a woman’s store where they can catch up on the scores.

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