Originally posted on my primary blog – http://mrclm.blogspot.com.

Older Adults Growing U.S. Market

  • 41% of American adults are over 50, the highest percentage in U.S. history.
  • People over 55 own 77% of all financial assets in the United States.
  • 50+ adults account for 45% of U.S. consumer spending, $2.1 trillion per year.
  • By 2011 the American 50+ population will surpass the 100 million mark.

Taken from September & October 2008 AARP Magazine (HT Leadership Network)

So how does this impact the way we do ministry in our churches in America?

The map below shows the concentration of those 65 and older in our country:


What affect will this have on jobs in your community? Transitions in the service industry are already occurring, but there will also be a shift as jobs begin to open up. Who will fill those jobs? How will this impact giving in your church? We are in the midst of the greatest transference of generational wealth ever.

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